04/30/2008
Henkel (brands) on Canada’s ice
For the second time in as many years, Henkel will be on show and prominent at the world’s premier annual ice hockey event. Following its successful involvement in the 2007 “world cup” in Russia, the company is again stepping up as an official sponsor of the 72nd IIHF World Championship, scheduled to take place in Canada from May 2 to 18, 2008. For Henkel, this showcase in the home of ice hockey offers not only the advantages of association with an international sport event but also the possibility of significantly increasing the company’s awareness ratings in North America. During the competition, Henkel will be permanently present through its corporate brand supported by the product brands Purex (Laundry Care), Right Guard (Cosmetics) and Le Page (Adhesives).
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